Innovation / Design Strategy / Brand Experience
Innovation | Brand Design Language | Design Assessments | Process Improvement | Cultural Shifting |
Strategic Visualization
FEATURED SERVICE
Usability Testing
Human factors/usability testing of medical devices not only makes the product better by designing with the user as the focal point it is also an FDA requirement as part of the 510(k) or PMA submission.
If you are responsible for getting a medical device ready for market we have extensive experience in this area and have prepared a presentation to educate on how we can help your company and product. For further information or questions on our Usability Testing processes please contact Intersection-Inc.or direct contact Milt Halsted at 949-533-9352.
To create a premium service to help you meet your Usability and Usability Testing / cmc / IFU requirements, Intersection has put together the most experienced team of experts in California to address your needs. Our group is led by Dr. Joely Gardner, widely known in Human Factors & Usability Testing services (See link to her recent presentation on IFU Testing: http://www.thedesignacademy.com/#!joely-gardner-article/ip8). Dr. Gardner has a Certificate in Project Management and is a licensed psychologist and a Fellow and Diplomate in the American Board of Medical Psychotherapists & Psychodiagnosticians. She has performed extensive usability testing and voice of customer research projects for companies such as Mitchell Medical, ThermoFisher (Life Technologies), Quest Diagnostics Clinical Trials Division, and Cardinal Health. She is a part-time professor at California State University at Fullerton in the graduate-level certificate program in Customer Experience and User-Centered Design.
Branding
Brand Expression | Brand Innovation | Strategy | Communications
Translating Brand DNA & Vision into an Exceptional Brand Experience
We build from your core strengths and values infusing your vision from the ground-up to assure your Brand Experience manifests exceptional and consistent execution, translating into superior growth and added brand value.
Project Case Studies
LIFETIME BRANDS
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Lifetime Brands is "North America's leading resource for nationally branded kitchenware, tabletop and home decor products." Lifetime Brands markets their products to major Housewares retailers in the United States. Their continued growth significantly impacts their current design innovation structure, process, culture, integration, quality, brand development and how the value of design is defined and measured.
In their quest for pursuing world class design, the Lifetime Brands Product Development & Design Department asked the Design Academy to assess their operations to better define the current structure and make key recommendations that could be strategically prioritized into an actionable plan. |
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