Innovation / Design Strategy / Brand Experience
Innovation | Brand Design Language | Design Assessments | Process Improvement | Cultural Shifting |
Strategic Visualization
FEATURED SERVICE
Usability Testing
Human factors/usability testing of medical devices not only makes the product better by designing with the user as the focal point it is also an FDA requirement as part of the 510(k) or PMA submission.
If you are responsible for getting a medical device ready for market we have extensive experience in this area and have prepared a presentation to educate on how we can help your company and product. For further information or questions on our Usability Testing processes please contact Intersection-Inc.or direct contact Milt Halsted at 949-533-9352.
To create a premium service to help you meet your Usability and Usability Testing / cmc / IFU requirements, Intersection has put together the most experienced team of experts in California to address your needs. Our group is led by Dr. Joely Gardner, widely known in Human Factors & Usability Testing services (See link to her recent presentation on IFU Testing: http://www.thedesignacademy.com/#!joely-gardner-article/ip8). Dr. Gardner has a Certificate in Project Management and is a licensed psychologist and a Fellow and Diplomate in the American Board of Medical Psychotherapists & Psychodiagnosticians. She has performed extensive usability testing and voice of customer research projects for companies such as Mitchell Medical, ThermoFisher (Life Technologies), Quest Diagnostics Clinical Trials Division, and Cardinal Health. She is a part-time professor at California State University at Fullerton in the graduate-level certificate program in Customer Experience and User-Centered Design.
Past, Present and Future.
A brief history on Automotive Design at Intersection-Inc.
Please click to zoom for details and explore our journey from the 1958 Reventalow Scarab, to the revered BMW Designworks USA vehicles, the ongoing Los Angeles Auto Show Design Challenge and our current and future projects.
Project Case Studies
Magna International
Lifestyle Concept Vehicle
Intersection worked with Magna International on a lifestyle concept vehicle. "The whole purpose was to create a brand new niche for young and not-so-young people," according to Mr. Gingl, Magna's executive vice-chairman. The vehicle concept illustrates Magna's drive for innovation.
Ford Motor Company
Integral to the project was Lifestyle Segmentation and trailers designed by lifestyle activity. Renegade Urban was one of the segments.
Sponsored by cross-functional leadership the goal of the Innovation Summit was to shape a vision of how Ford can transition to a culture that delivers an intentional, holistic customer experience. The 3 day Summit reviewed existing and desired states and resulted in a shared vision and goals, and an actionable roadmap. Representatives from Design, Research & Advanced, Planning Vehicle Component & Systems, Marketing, Consumer Insights, Trends/Futuring, Product Creation, Global Planning, EESE, Body Interior, Vehicle Engineering, Quality, Design Technical, Interior, Exterior, C&M, HR collaborated, aligned and formed task teams
Mobility as a Service
Intersection has been exploring the idea of 'Mobility as a Service' - A new transport ecosystem where personal vehicles are no longer required and transport of all variations is organized by a single source control (smart device). We aim to create a system where the user always has the optimal transport solution at the click of a button, securing a guarantee of mobility, lowering transport costs and reducing congestion and emissions particularly in urban environments.
We are releasing an article in conjunction with Comtrade with a detailed look into this topic soon, stay tuned for more information
Delphi
CES Jeep Cockpit Animated User Interface
Intersection created a unique opening animation for their CES Show Vehicle. Animation needed to be synched across 3 separate displays (1 in the center console and 2 in the instrument cluster.)
The goal of the animation was to tell the story of branding the experience (Delphi) in a loop and then build the core UI components. The animation also uniquely begins in a 3D environment, then transitions or builds the 2D UI. Intersection needed to fully understand the various multi-modal input options (e.g., touch, voice, gaze, thumb controls, etc.) to provide sound ideas that supported the direct actions taken by the user.
H.R.H. Luxury Bus for Dubai
Interior and Exterior Luxury Coach Concept Design
Exterior and interior concepts for a luxury coach for royalty in Dubai. The concept includes the use of new technologies and materials and a respect for comfort and convenience.
As the automotive industry moves toward a new business model that destroys vertically integrated models, the need for networks, partnerships and strategic flexibility is going to be key, Our wealth of knowledge in over 40 years in the transportation/mobility industries provides many opportunities for innovation, research, design, strategy, design thinking education and speaking engagements, We can help you create intersections for speed to market and better user understanding.
Pure Michigan
Michigan Economic Development Corporation (MEDC)
Intersection collaborated in the research, future automotive conceptual designs and development of the 30 year Auto Strategic Plan for Pure Michigan.
A Mandate from the Governor of the State of Michigan
“To implement and execute a comprehensive strategic plan to drive Michigan’s automotive industry forward to remain as the global center of the automotive industry and to foster sustainable growth within the industry in Michigan.
http://www.michiganbusiness.org/automotive-industry-office/#mission
Integral to the project was Lifestyle Segmentation and trailers designed by lifestyle activity. Renegade Urban was one of the segments. This project is seen on the image on the above right.
Los Angeles Auto Show
Design Challenge
Intersection / The Design Academy are founders of the highly successful Design Challenge included in Design Los Angeles, a conference for automotive designers held annually during The LA Auto Show's two press days.
Los Angeles area is a world leader in automobile design with many major car studios and coach builders. It has the unique characteristics of car culture, fashion, entertainment, and demographic diversity. It is also the home of Art Center College of Design, one of the world's leading institutions for educating automobile designers. Design Los Angeles aims to provide unique and relevant programs to the international auto design community.
Integral to Design Los Angeles, is the highly publicized Design Challenge, which provides an opportunity for the auto studios to explore new ideas related to concepts of the future that may be relevant to strategy.
CATTIVA Catamaran
CATTIVA - The 43 foot luxury catamaran
Designed by Chuck Pelly and engineered by well-known architects, Morelli & Melvin.
The yacht is currently berthed in New Zealand after travels to Tonga, Fiji, New Caledonia and Vanuatu waters. Thanks to the many sponsors including Aeristo leather and Taylor Systems.
